The Festival of Chanukah is more than just a time for nonprofits to celebrate another year of service and success. It is a time to communicate with their donors, the people and institutions that make it all possible. As we light the first Chanukah candle, let’s pause to consider how the most successful nonprofit agencies prosper from year to year and it’s more than just a miracle 365 days per year. This is one in a series of brief messages we, at EHL Consulting, hope will be helpful to you during the eight days of Chanukah
By Bonni Kraus, Office Manager
One of the joys of the Hanukkah season is seeing all the beautiful Hanukkiyot (Hanukkah menorahs), their lights ablaze, displayed in windows all over town. But the choice of a special menorah is only part of the mitzvah of Hanukkah – one must also make sure to light the correct number of candles, in the proper order, with the appropriate blessings, each night.
Taking the time to be accurate applies in the fundraising world as well. Think of the appearance of your letters, brochures, fundraising materials, posters, and website. Presented properly, they can be a shining reflection of your quest for excellence, your expertise and professionalism, and your attention to detail.
But misspelled names, grammatical errors, and inconsistent usage also send a message! Perhaps devoted donors will generously overlook these issues – but those who may be on the cusp of making a decision about your organization might not!
Many sites offer excellent proof-reading guidelines. Here are a few additional hints:
- Allow sufficient time to complete projects – last minute rushes often equal errors.
- If there is any uncertainty about spelling or usage, check an online source.
- Be especially careful when changing wording or using templates, as it is so easy to overlook “leftovers” from previous versions.
- Using your spelling and grammar check can be helpful – but beware of incorrect “corrections.”
Typos and mistakes are, of course, bound to happen – but they should occur despite your best efforts and never due to an attitude of negligence.